10 Hard Truths for Revenue Operations

You wanna talk Revenue Operations?

Fine. Let’s talk. But don’t come to me with your spreadsheets full of hope and your buzzwords thick as a fifty-dollar steak. I’ve seen it all before. The bright-eyed VPs, the eager analysts, all of ‘em think they’ve found the secret sauce. The magic bullet. The amazing tool. The incredible strategy. The killer technique. The one weird trick to make the numbers go up.

They’re all wrong.

Revenue isn’t a prayer meeting.

Growing a company is a knife fight in a phone booth.

And Revenue Operations? That’s the team that makes sure your knife is sharp, your grip is sure, and you know exactly where to stick it. It’s not about synergy, it’s not about gut feelings. It’s about one thing and one thing only: the truth.

The cold, hard, unvarnished truth of the number.

So, you want the rules? You want to know how the game is played?

Fine. But don’t say I didn’t warn you. There’s no poetry here. No hand-holding. Just the unforgiving mechanics of money. Here are the ten …