10 Rules for Revenue Operations
Business requires us to be both firm and flexible.
We have to be rigorous and structured while allowing for the reality that the people we serve, our clients, have “their own lives” and so we must bend at times to ensure we don’t break.
You need rules to succeed in such an environment but you also need to maintain flexibility.
To help build out these rules I’ve been interviewing Fortune 500 executives, PE/VC principals and operations legends to get their take on 10 Rules for Revenue Operations.
A lot of what they said conflicted — that will be the subject of a different series planned for Q4. Today we’re going to evaluate the areas they agreed on.
Let’s look at them first, and then unpack:
Data is King, but Insights are Emperor: It's not just about collecting data, but turning it into actionable insights that drive strategy and decision-making.
Alignment is the North Star: Foster seamless collaboration and shared goals between sales, marketing, and customer success teams.
Process is the Eng…