Mastering Revenue Operations

Mastering Revenue Operations

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Mastering Revenue Operations
Mastering Revenue Operations
Building a Revenue Engine in 2025 - Part I
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Building a Revenue Engine in 2025 - Part I

Matt McDonagh's avatar
Matt McDonagh
Feb 26, 2025
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Mastering Revenue Operations
Mastering Revenue Operations
Building a Revenue Engine in 2025 - Part I
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Last week I was tempted by an incredible offer.

A recently Series—B funded SaaS approached me asking to build out their revenue engine. Great technology, real powerful backers…

Here’s the interesting part: they had a CRO but they wanted the SVP of Revenue Strategy & Operations to design the revenue engine from the ground-up

…and they wanted me to be the SVP.

I had questions about agreeing to build an engine that another (the CRO) would live or die based upon… without ever meeting the CRO. So while I waited to meet with them my mind started to race.

How would I build this engine if I accepted the opportunity?

I looked at their goals, their current team and their tools.

Reasonable goals, solid team and tooling.

My mind goes to revenue engine compartments and overall design right away. Here’s what I have to work with:

  • Salesforce

  • SalesLoft

  • Common Room

  • Gong

  • Apollo

  • LinkedIn Sales Navigator

This is a solid set of tools, covering CRM, sales engagement, conversational intelligence, sales intelligence, and …

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