Mastering Revenue Operations

Mastering Revenue Operations

Deconstructing the Three Great Myths of Revenue Operations

Matt McDonagh's avatar
Matt McDonagh
Sep 13, 2025
∙ Paid

As the principal of a single-family office, I occupy a peculiar space in the investment world. We don’t have the rigid fund cycles of venture capital, nor the quarterly pressures of the public markets. Our capital is patient, our timeline is generational, and our involvement is deep. When we invest in a technology company, we aren't just buying a line on a spreadsheet, we’re building a partnership.

My alpha if you will, isn't derived from presciently timing market trends, but from identifying promising companies and then actively helping them build durable, scalable engines for growth.

Over the last decade, I’ve sat in hundreds of boardrooms and listened to countless pitches. I’ve seen brilliant products fail and mediocre ones succeed. The difference, more often than not, lies not in the code or the charisma of the founder, but in the operational chassis of the business. Specifically, it lies in the company's ability to systematically and predictably acquire, retain, and expand its cus…

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