Mastering Revenue Operations

Mastering Revenue Operations

From Engine to Organism: Why Your Revenue Model is Broken

Matt McDonagh's avatar
Matt McDonagh
Jun 13, 2025
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For fifteen years, I’ve had the best gig in the world: building companies.

I didn't start here. My journey began on Wall Street, first in the controlled chaos of investment banking, then co-founding a hedge fund. In that world, you learn to see systems in everything. Markets, companies, deals… all intricate machines. You learned the inputs, mastered the variables, and modeled the outputs. Success was about building a better model, a more efficient engine for moving risk and value around the global financial system.

But a fundamental truth began to dawn on me, slowly at first, then with the force of a revelation. Finance was shuffling value. Technology was creating it.

The real action wasn't in arbitraging the present; it was in engineering the future.

Seeing the exponential growth of machine learning, the plummeting cost of computation, and the ever-expanding capabilities of software, the path became clear. I needed to be where value was being born. So, I dove in. I started studying mac…

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