Keep it Simple
Activities and Opportunities Have Everything You Need
The sales landscape in 2025 is a bloody and fierce competition.
But before we get into how crazy things have gotten, let’s acknowledge how simple revenue intelligence can be while being brutally effective.
To thrive in this environment, sales organizations need a new playbook – one that prioritizes data-driven decision-making and embraces the power of volume. This means going beyond traditional performance metrics and exploring the CRM to see the granular details of AE activity and opportunity progression.
The Calendar as a Leading Indicator
While revenue remains the ultimate measure of success, the calendars of your Account Executives offer a powerful leading indicator of performance. A simple audit can reveal a stark contrast between high-performing AEs and those who struggle to meet their targets.
High Performers: Masters of Volume and Customer Engagement
Top-performing AEs understand that success in 2025 hinges on maximizing customer interactions. Their calendars are a testament to thi…