Mastering Revenue Operations

Mastering Revenue Operations

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Mastering Revenue Operations
Mastering Revenue Operations
Mastering Revenue Operations

Mastering Revenue Operations

Introduction

Matt McDonagh's avatar
Matt McDonagh
Jan 13, 2024
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Mastering Revenue Operations
Mastering Revenue Operations
Mastering Revenue Operations
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Two years ago I wrote a book about Revenue Operations called Mastering Revenue Operations:

Original title aside… the biggest problem with the book was the subject matter.

It kept changing.

RevOps (as the cool kids call it) is the fastest growing function in Business - each of these areas falls inside the rapidly broadening Revenue Operations umbrella:

  1. Data Management and Analysis: This involves collecting, organizing, and analyzing sales, marketing, and customer data to identify patterns, trends, and insights that can inform decision-making.

  2. CRM and Sales Automation Tools: Implementation and management of Customer Relationship Management (CRM) systems and sales automation tools to streamline processes, maintain customer data, and track interactions.

  3. Lead Management: Techniques and systems used for capturing, scoring, and nurturing leads, ensuring that sales efforts are focused on the most promising prospects.

  4. Sales and Marketing Alignment: Integrating sales and marketing activities to ensure…

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