Mastering Revenue Operations

Mastering Revenue Operations

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Mastering Revenue Operations
Mastering Revenue Operations
Mastering Revenue Operations: Unleashing Your Inner COO for Sales Dominance
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Mastering Revenue Operations: Unleashing Your Inner COO for Sales Dominance

Matt McDonagh's avatar
Matt McDonagh
Jul 07, 2024
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Mastering Revenue Operations
Mastering Revenue Operations
Mastering Revenue Operations: Unleashing Your Inner COO for Sales Dominance
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In my 15 years of experience in strategy and operations, I've seen firsthand how companies grapple with the challenges of growth. It's a familiar tale: a sales-led model with siloed departments, misaligned goals, and leaky revenue funnels. Marketing generates leads that sales fails to convert, customer success struggles to retain clients, and finance can't accurately forecast revenue. It's a chaotic orchestra playing out of tune.

The good news? There's a solution, and it's called Revenue Operations (RevOps).

RevOps isn't just another buzzword—it's the modern answer to the age-old problem of sales and operational inefficiency. Think of it as the evolution of sales operations, designed for the complex, data-driven world we live in today.

This is where my passion lies. Revenue Operations requires an invigorating mix of strategy, analysis, and engineering to build a powerful, efficient, and reliable revenue engine.

RevOps: The COO of Your Sales Organization

In essence, RevOps acts like the Chi…

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