Revenue Operations 101

Revenue operations, often referred to as RevOps, aims to break down silos between sales, marketing, and success teams. This is achieved by aligning these traditionally separate functions - along with their systems, data and workflows.

RevOps is a bridge between all the departments.

It seeks to drive growth through operational efficiency and effectiveness. RevOps is also the function within business that captures the largest share of the energy waves created by new tech - like AI.

AI is quickly becoming the master tool to analyze efficiency and sustain efficacy. Right now AI typically takes the form of clusters of Artificial Narrow Intelligence models working together.

The Bad News: AI & Automation breakthroughs are already translating to headcount reductions. Even RevOps will lose headcount thanks to our silicon-based buddies. ...but we're also best positioned to deliver the value of AI.

The Good News: Revenue Operations is perfectly poised to deliver on the promise of AI. We’re centrally…