RevOps x Department of Defense

The most organized operation in the world is the United States Military.

Cross-pollinating military tactics, strategies, terminology, and systems with Revenue Operations can provide a unique and disciplined approach to managing and optimizing all aspects of your organization's revenue processes.

Here are a few ways you can accomplish this integration:

1. Adopt a Command and Control Structure for Revenue Teams:

   • Description: Implement a hierarchical structure similar to military command and control systems to manage your revenue operations team. This involves clearly defining roles, responsibilities, and chains of command to ensure swift decision-making and execution. Assign team leaders (commanding officers) for different revenue streams (units) and establish regular briefing sessions (situation reports) to review performance, challenges, and s…