The Death of the CRM

and the Rise of Something Better

The modern sales rep is drowning in data.

Think about how much worse it is at the organizational level?

Every click, email, demo request, and support ticket leaves a digital trail, promising a 360-degree view of the customer. But the reality? More often than not, that data is scattered across a dozen tools, trapped in spreadsheets, and buried in reports no one has time to read. The very systems designed to empower sales teams are instead leaving them frustrated and inefficient.

This isn't just a sales problem. Marketing struggles to connect campaign performance to actual revenue. Support teams lack the context to identify at-risk accounts. Customer success managers scramble to piece together the customer journey. And at the heart of it all sits the CRM, groaning under the weight of its own ambition.

The CRM was born with a noble purpose: to organize customer interactions and help businesses sell more effectively. But somewhere along the way, it became the dumping ground for every departm…