The Four Pillars of Revenue Operations
Revenue Operations is designed to align revenue teams, create a unified picture of the customer and optimize the performance of the revenue engine.
I often call this the “3 Ps” - people, process & platform.
While consulting with a multinational technology company I was asked to develop a framework to help them install RevOps components in the 400+ companies they work with.
We started with the Ps but it was evident I needed to expand the framework into four pillars.
The Four Pillars of RevOps
The four core pillars are:
Operations: This pillar focuses on streamlining and optimizing processes across all revenue-generating teams (sales, marketing, and customer success). It involves standardizing workflows, automating tasks, and implementing best practices to reduce friction and increase efficiency.
Enablement: This pillar focuses on equipping teams with the knowledge, skills, and resources they need to perform at their best. It includes onboarding, training, c…