Mastering Revenue Operations

Mastering Revenue Operations

The Pillars of RevOps

Matt McDonagh's avatar
Matt McDonagh
Aug 12, 2025
∙ Paid

We got a burst of new followers from the Business Insider article. Welcome to Mastering Revenue Operations! If you are a total newbie to RevOps, start here.

I back tech startups and build software that stops them from setting money on fire, hopefully helping them make more instead. Sometimes I drop into the company and run a key part (revenue, operations, revenue operations…).

How'd I get here? By crashing and burning, repeatedly.

My journey started on Wall Street, first with a hedge fund in a full-floor office that became a full-blown failure. Then I tried direct investing in operating companies, which bombed so spectacularly it sparked an idea: build software to sniff out failing businesses before they implode. Think of it as a financial smoke detector.

This idea didn't just come from failure. Before those fiascos, I was dissecting companies' revenue streams, using fancy stats and Python code that read financial statements faster than a caffeine-fueled army of interns. I saw the power o…

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