Time is Money
We’ve all heard “time is money” before, but for RevOps that is the cold hard truth.
Our number one job isn’t to be tech wizards or analytics gurus… it’s to be a protector of time. The best operations teams protect their sales team’s time like it’s revenue. Because it is.
The best reps spend 22% more time with customers, as verified by McKinsey.
The best reps have a daily plan when they walk in the door. They have weekly rituals and cadences that usher them toward success across all facets of the game: prospecting, managing pipeline and closing deals.
As Revenue Operations leaders we should constantly be asking:
“What's the biggest thing stealing time in our org and what are the best solutions?”
Time is the most precious resource for any sales organization, and especially for the revenue-generating teams. Lost time translates directly into lost opportunities, lost deals, and ultimately, lost revenue. A RevOps team that understands this principle shifts from being a support function to a st…

