Mastering Revenue Operations

Mastering Revenue Operations

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Mastering Revenue Operations
Mastering Revenue Operations
Time is Money

Time is Money

Matt McDonagh's avatar
Matt McDonagh
Mar 13, 2025
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Mastering Revenue Operations
Mastering Revenue Operations
Time is Money
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We’ve all heard “time is money” before, but for RevOps that is the cold hard truth.

Our number one job isn’t to be tech wizards or analytics gurus… it’s to be a protector of time. The best operations teams protect their sales team’s time like it’s revenue. Because it is.

The best reps spend 22% more time with customers, as verified by McKinsey.

The best reps have a daily plan when they walk in the door. They have weekly rituals and cadences that usher them toward success across all facets of the game: prospecting, managing pipeline and closing deals.

As Revenue Operations leaders we should constantly be asking:

“What's the biggest thing stealing time in our org and what are the best solutions?”

Time is the most precious resource for any sales organization, and especially for the revenue-generating teams. Lost time translates directly into lost opportunities, lost deals, and ultimately, lost revenue. A RevOps team that understands this principle shifts from being a support function to a st…

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