What is the Future of Revenue Operations?

The primary function of Revenue Operations is to drive predictable revenue growth by aligning and optimizing the sales, marketing, and customer success functions within a business.

Since business is changing at faster rates than ever (due to technology, competition and other dynamics) that means RevOps is changing, too.

The future of this role will be driven by:

1. The rise of AI

2. Continued business system integration

3. The need for strategic vision paired with tactical execution

4. The move toward autonomous revenue engines

Let’s agree on the key pillars of revenue operations, and then inspect the future of each one. I’ll conclude this article with a view of RevOps 5-years from now, in the year 2029!

Key Areas of RevOps Focus:

• Alignment: RevOps breaks down silos between departments, ensuring that sales, marketing, and customer success all have shared g…