Why Do We Need Revenue Operations?

If you are going into an interview to build out Revenue Operations for a Fortune 500 company and the CEO says “sell me on RevOps before we start” you should run..

…to a computer and show them this article!

Always be ready to explain your value!

The engine that propels any business forward is its ability to generate revenue, and at the heart of this engine lies Revenue Operations. RevOps functions as the central nervous system, integrating and aligning various departments, strategies, and data points to drive a company's financial success.

In this piece we are going to explore the pivotal role RevOps plays to make the revenue engine powerful and predictable. We bring an incredible amount of value to modern companies. Time to communicate it clearly.

Let’s start with a few of my favorites.

Forecasting Accuracy: Accurate revenue forecasting is the compass guiding a company's strategic decisions. RevOps collects and analyzes data from various sources, including sales pipelines, marketing campai…