Archive - Mastering Revenue Operations

Five Reports for GTM Efficiency

Most Go-To-Market efficiency metrics are vanity math designed to hide incompetence.

Apr 14 • Matt McDonagh

Data Engineering Tips and Tricks for Revenue Operations

Data is not the new oil.

Apr 11 • Matt McDonagh

The 7 Habits of Highly Effective Revenue Operators

The rise of Revenue Operations is the most significant shift in B2B go-to-market strategy of the last decade.

Apr 10 • Matt McDonagh

5 Python Libraries Every Revenue Operations Team Should Master

Most Revenue Operations teams are not building systems.

Apr 5 • Matt McDonagh

Revenue Is A Physics Problem

Come see our family office’s new home:

Apr 4 • Matt McDonagh

March 2026

AI for Revenue Operations Leaders

If you are reading Mastering Revenue Operations, you already know that the role of a RevOps leader has shifted dramatically over the past few years.

Mar 23 • Matt McDonagh

Advice for the Operator

The revenue engine of the modern enterprise is failing.

Mar 17 • Matt McDonagh

This Is What RevOps Leaders Should Build

Revenue is not magic.

Mar 10 • Matt McDonagh

What Does AI Mean for RevOps?

The era of the spreadsheet mechanic is over.

Mar 7 • Matt McDonagh

How to Use AI to Dominate Revenue Operations, Part II

If you missed Part I:

Mar 1 • Matt McDonagh

February 2026

Revenue Operations Evolved

The modern economy is not a polite networking event.

Feb 26 • Matt McDonagh

How to Use AI to Dominate Revenue Operations

Part One: Revenue Command and Control

Feb 21 • Matt McDonagh

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