Mastering Revenue Operations
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First Five Reports a New Head of Revenue Operations Should Build
Welcome to the War Room.
Jan 13
•
Matt McDonagh
1
Building a Customer Lifecycle Object in Salesforce
Most organizations treat Salesforce like a glorified Rolodex.
Jan 6
•
Matt McDonagh
December 2025
The Engine, The Engineer, and The Lie
Stop calling yourself “Operations.”
Dec 27, 2025
•
Matt McDonagh
2
1
Using Python and SQL to Engineer Leading Indicators
Revenue Operations is often described as the engine of a company.
Dec 21, 2025
•
Matt McDonagh
1
5 Lessons from a Revenue Operator
Your business is not a family.
Dec 14, 2025
•
Matt McDonagh
1
1
The Difference Between Building a Product Led Growth Engine vs Sales Led Growth
I have seen the same disaster play out a dozen times.
Dec 7, 2025
•
Matt McDonagh
Why Revenue Operations is The Key to Delivering ROI from AI
I sit in board meetings every week.
Dec 1, 2025
•
Matt McDonagh
November 2025
The 5 Biggest Reasons for Revenue Engine Failure
The Five Silent Killers
Nov 28, 2025
•
Matt McDonagh
1
5 Tricks and Tips for Working with Python in Revenue Operations
Our price is increasing at the end of this month to $15/month and $149 for the year.
Nov 23, 2025
•
Matt McDonagh
1
The Engineered Revenue Engine
👋 Hi fellow RevOps lover, Matt here.
Nov 17, 2025
•
Matt McDonagh
1
1
Becoming the Ultimate RevOps Leader
From Technician to Growth Architect
Nov 11, 2025
•
Matt McDonagh
Getting Into RevOps, Part II
In our last guide, we laid out the step-by-step journey from zero to hired as a Revenue Operations Associate, with a laser focus on mastering Salesforce…
Nov 1, 2025
•
Matt McDonagh
1
2
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